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New Fintech offering looking to shake up the share registry space

Author: Sam Green/Wednesday, September 20, 2017/Categories: Mikes Blog

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Founded in in 2014, Registry Direct is one of Australia’s fastest growing Software as a Service companies.

Registry Direct is an Australian company providing registry services through an innovative cloud-based platform. The platform is a Software as a Service (SaaS) solution which aims to transform the way that companies and share issuers manage their share registries.

Their solution is to give their clients the ability to reach shareholders wherever they are, connecting with them through a mobile, cloud-based platform, designed for how shareholders live their lives today. [1]

Whilst most major Australian share registries target Australia’s publically listed companies, Registry Direct are targeting large, traditionally under-serviced segments of the share registry market, including public unlisted companies, proprietary companies, investment funds and employee share schemes. [2]

This approach makes sense when you consider that the major share registries are largely competing for the 2,300 companies listed on the ASX, and are perhaps not giving the remaining 2.5 million Australian registered companies the attention they deserve. [2]

Registry Direct is targeting these companies through their low-cost, self-service alternative to the traditional full-service share registry model.

Indeed, a small US company has recently started to service unlisted US companies utilising similar, cloud-based services. The company, eShares, is around 5 years old and is therefore still in an early stage of development. Nevertheless, a funding round in 2015 valued the company at $US77 Million. [3]

Registry Direct has already secured the Australian employee share schemes of Adobe, Facebook, Trip Advisor, NASDAQ and Siemens, and they believe they are well placed to secure additional, less traditional share registries, due to their proprietary platform.

The early adoption has meant that Registry Direct’s sales revenues have been growing and accelerating strongly in the few years since it was founded. It achieved sales revenue growth of 55 percent in FY16 and growth of 77 percent in FY17.

The Registry Direct opportunity comes at an interesting time for Fintech firms in Australia. Australia currently ranks as the fifth strongest market, of 20 global markets surveyed, for the adoption of Fintech services. In Australia and other key overseas markets, increasing adoption rates and falling propensity to consider only traditional service providers suggest that the users are no longer just early adopters, but FinTech services have moved into the mainstream. [4]

We will be running a webcast with Registry Direct’s Managing Director Steuart Roe tonight at 7:00 PM AEST. You can view the session by clicking here.

If you would like more information about the offer, you can download the prospectus and access more information here.


[1] https://www.registrydirect.com.au/about-us/

[2] Prospectus page 33, Presentation page 12

[3] Prospectus page 34

[4] Prospectus page 37

Prospectus and presentation can be accesses here: http://www.ozfinancial.com.au/IPO/RegistryDirect.aspx

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